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3 Factors to Help Determine the Best Vehicle Wrap for Your Brand

Vehicle wrapping has gained popularity today due to its simplicity, economic benefits and beauty. Most companies are using this technique to create advertisements for their services. If you are planning to give your vehicle a new look, wrapping could help you achieve this without breaking a sweat. Nevertheless, there are certain things you need to consider if you want to achieve high quality car wraps.

1. BUDGET

When it comes to your budget, it’s important to acknowledge the goals you have for the final product you are purchasing. Small businesses can often be hesitant to wrap their vehicle because of advertising budgets. If you are looking to save money, either a spot graphic or a partial wrap can be a great option for you as long as you have a carefully planned design. Since there is less coverage, you need to be intentional about the information and design elements being used. Partial wraps are also great if you’re looking to use more expensive vinyl material to give a certain finish. If fully wrapping your vehicle in a more expensive material doesn’t make sense for your budget, a partial wrap can be just as impactful and effective.

2. MARKETING STRATEGY

There are many reasons why a business may wrap their vehicle. You may not think that the type of coverage can affect the impact of the branding, but we have seen subtle contrasts that can make all the difference in your marketing strategy. A spot graphic or even a partial wrap is recommended if you are looking to promote a special event, product, or campaign. If you have a short-term goal with the wrap, you can go with an option that saves money and the design can be more specific to that particular event or campaign. Full wraps in the long-term will make a wider impact. We have seen small businesses choose full wraps to make their brand stand out on the road, especially if they are in a competitive industry. Whether you are looking for a short-term or long-term wrap, you need to make sure that your design and plan are strong. Without a solid design for either option, your brand will not gain as many impressions as you’d like on the road.

3. TYPE OF VEHICLE

The type of vehicle you will have wrapped will make a difference in your decision to partially or fully wrap. Coverage can be affected by the color and size of your vehicle. The color of your vehicle can make or break your brand. If the vehicle’s color clashes with your brand, consider getting a full wrap. If the color of your vehicle coincides with your brand, choose a spot graphic or a partial wrap. Since a partial wrap exposes the vehicle’s body, you can use that to your advantage to match your brand. You will be saving more money by using less material, while still making a lasting impact.

Large vehicles (such as vans and box trucks) are great for full wraps because of the large canvas you have to work with… more space to put information, pictures, and color.

For smaller vehicles (such as small vans and SUVs), many will opt in for spot graphics or partial wraps. Typically full coverage on these types of vehicles will add space that isn’t too useful at the end of the day. A partial wrap will help a smaller vehicle stand out on the road while also getting your message across in a simplified way.

Wrap marketing is fast gaining popularity with businesses, small and medium, for one reason: the vehicle literally becomes a moving billboard, thus reaching out to thousands of viewers. Deciding upon which coverage to get for your vehicle doesn’t have to be a struggle, and we have a team that can help you in your decision. We want what’s best for you and your brand in the long-run. We work closely with you to create a custom promotional solution that meets your unique business needs and goals. From cars and vans to trucks and more, we can wrap it all. So, give Louisiana Graphics a call for a free quote today!

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