THE KEY BENEFITS OF A VINYL WRAP

Vinyl film is completely customizable, making it the perfect marketing vessel for your company. “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research, which makes it a very smart investment. Your company’s logo or custom design can be printed on a vinyl film with your preferred finish for any vehicle or surface of your choosing! With modern printing technology, any image you wish to display will be depicted with a level of accuracy and brilliance that will impress any on-looker! A well-designed vinyl wrap not only has the potential to spruce up your business’s curb appeal, but to also make your vehicles easily recognizable wherever they may go.

A custom wrap is also quite cost-effective. A new vinyl wrap can be installed in as little as 1 day. Because of this, you are not only saving on the labor cost to install the wrap, but also reducing the loss of revenue resulting from a closed store or inoperable vehicles. Many vinyl films are even engineered to be scratch resistant, reducing the cost associated with touching up your paint job. According to Suzanne Kearns’ QuickBooks Blog, titled Are car wraps a good investment for your small business?, wrap advertising costs on average 4 cents per thousand impressions, which is very low compared to the average $3.56 for outdoor signs and $19.70 for newspaper ads. On top of that, in the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures. Talk about return on your investment! Save on your advertising costs and go with an affordable vinyl wrap that’s both practical and memorable. In fact, according to the RYP & Becker Group, “messages on outdoor mobile billboards have a 97% recall rate”. It doesn’t get much better than that.

Last, but not least, vinyl film is durable and removable. Vehicle wraps, when installed on OEM paint jobs in good condition, are made to be fully removable. In fact, vinyl wraps are also protective, minimizing the wear and tear on the original condition of your vehicle and preserving its value. The highly damage-resistant vinyl film will take the beating for you and will remain intact for up to 5 years! Whether you want to rebrand your fleet or change the color of your car, a vinyl wrap is a stylish way to protect your vehicle!

BIBLIOGRAPHY

Hubbard, Ryan. Investment Analysis: Measuring the Value of Vehicle Wraps. ARD Ventures, 2003, https://www.advertiseyourdrive.com/ARD_WhitePaper.pdf.

Kearns, Suzanne. “Are Car Wraps a Good Investment for Your Small Business?” Article, Intuit  Inc., 7 June 2019, https://quickbooks.intuit.com/r/marketing/are-vehicle-wraps-a-good-investment-foryour-small-business/.

Mobile Outdoor Advertising. Market Your Car,
https://www.marketyourcar.com/forms/oastrainingsalesresearchstats.pdf.