Car wraps may have seemed “weird” a few years ago, but more and more are cropping up on vehicles all over the country, and for good reason. When you think of vehicle wraps, you probably think of the ones you see on the side of trucks, vans, and buses. But, as the saying goes, a picture is worth a thousand words. Car wraps can claim the lowest cost per impression rate of any other form of advertising at a cost of less than $44 per million impressions.
Vehicle wraps are easy to apply and remove. They can be applied to any type of vehicle. They are also very durable and long lasting. This makes them ideal for advertising purposes. Vehicle wraps are the most cost-effective form of advertising. There are no other advertising methods that offer such a low price per impression. It is one of the most effective forms of advertising in the market today, with a single vehicle wrap getting anywhere from 30,000 to 80,000 views per DAY!
One of the best things about vehicle wraps is that it catches your eye, and once you see it, you can’t unsee it. You can’t change the channel and stop seeing the car wrap ad in the lane next to you as you drive down the road or sit in the traffic jam. Your “commercial” is “on the air” 24/7.
Rather than a static sign or billboard that can only be in one place at a time, the obvious advantages of a mobile billboard broadcasting your message all over town makes the biggest impact on your advertising budget for the least amount of dollars.
Here are some vital statistics you should to know about vehicle wraps advertising:
1. Mobile advertising is the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
2. 98% of Americans indicated they notice media targeting vehicle drivers and passengers.
3. 29% said outdoor advertising caused them to visit a retail store within a week of seeing the ad.
4. The average American has traveled 302 miles in the past 7 days.
5. 96% of Americans traveled in a vehicle as either a driver of passenger in the past week.
6. The average vehicle driven 15,000 miles per year will pass in front of 9 million other vehicles.
7. 30% of mobile outdoor viewers base their buying decisions on ads they see.
8. One vehicle wrap can generate between 30,000 – 80,000 impressions daily.
9. Fleet vehicle advertising boosts name recognition 15x greater than other advertising media.
10. Mobile advertising reaches consumers not exposed to newspaper, radio and television.
11. Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.
If you are looking for a way to get more leads and customers for your business vehicle wrapping is a cost-effective way to promote your brand. It’s a low-risk, high-return form of advertising that can be done at a fraction of the price of traditional advertising. It’s also a highly targeted form of advertising that reaches your customers where they live and work. With the right vehicle wraps, your car can be your billboard, so if you are looking for a way to get your brand noticed, vehicle wraps are a great way to do so.