There are many different designs that can be used to wrap a vehicle. Some of these designs include: spot graphics, wrap designs, and partial wrap patterns. Spot graphics can include both images and text. Spot graphics are a great way to catch the eyes of potential clients and to advertise your business in a city as vibrant as New Orleans. Traditional billboards certainly help with branding, but the power of a vehicle wrap is insurmountable. Throughout the course of a day, or even a week, the impressions can be in the thousands.
Cost Effective Advertising
Vehicle wraps are a cost-effective alternative compared to painting your vehicle. Spot graphics are usually smaller in size and are placed on the exterior of your vehicle. They are usually made out of vinyl and are available in many colors. Businesses looking for consistent branding at a low cost would benefit from spot decals or sticker graphics. This signage is used on specific parts covering less than 25% of the vehicle, like the back, a portion of the side, or the hood.
The power of spot graphics is amazing. Vinyl spot graphics are placed on the vehicle in an area that is visible to the public. This is the perfect place to advertise your business. You can even put your logo and information in the spot graphics. It is a great way to get your brand in front of more people. Both spot graphics and vehicle wraps provide you with 24 hour a day, seven day a week advertising.
Since too many letters spread out all over a car can confuse your message, spot graphics or lettering is typically found on a small area of the vehicle. Spot graphics can be viewed versus wraps based on how well the vehicle wrap is installed – appearing as a custom paint job verse applied lettering as a spot graphic. Complex logos as spot graphics can be combined with vinyl lettering to get the perfect look.
Although it’s very cost effective, vehicle wraps are typically more expensive than spot graphics. Spot graphics typically offer the quickest turnaround time and can be the most cost-effective option for businesses. This option may consist of simple artwork, or even lettering applied to a specific section of the vehicle, such as the doors, rear, or hood.
Vinyl spot graphics are a great option when a full vehicle wrap isn’t required, with a selection of logos, lettering, pictures and graphic elements individually placed on a vehicle, using the car’s original paint color as a canvas for the design.
You can help determine if spot graphics are the best choice for your business by considering the following questions:
- Will the vehicle will be in service for only a short period of time?
- Is the vehicle is old, damaged, or does not have a surface that’s wrap-friendly/
- Is the goal to cover minor imperfections in paint or surface areas?
- Will the vehicle be driven on a regular basis?
- Will the vehicle will be used as a rental, courtesy vehicle, or only needs temporary graphics applied (i.e. a showroom vehicle with pricing listed on it)?
Vinyl graphics are a powerful and a great option for businesses with restricted budgets that have a single car, a fleet of vehicles, and service vans or trucks.
The cost of vinyl graphics depends on the scale and complexity of the job – we can customize a solution to suit your unique business needs. The value for money in this range is outstanding.
Research shows that:
• Vehicle graphics have an 80% recall rate – viewers remember what they see.
• Fleet graphics (more than one vehicle) increases brand recognition 15 times more than any other form of advertising.
• Vehicle advertising can get 30,000 to 70,000 impressions a day (people viewing) in metropolitan areas. So you don’t live in a metro area? Depending on your driving habits, you will still get hundreds or thousands of people seeing your brand who wouldn’t otherwise.
Spot graphics are one of the most affordable options to advertise in New Orleans as once installed, they start spreading awareness about your business in the New Orleans area and will keep doing that until you chose to remove or change to a new one. Whether your business uses a car, van, truck, or an entire fleet, vehicle wraps will advertise your business 24/7 when you’re driving or parked. Vehicle wraps work hard to spread the word about your brand and establish credibility. In fact, vehicle wraps have the power to create more impressions than any other type of signage, which means you benefit from greater brand awareness within your community
Spot graphics can turn your vehicle into one of your best marketing tools. Designing for vehicle graphics or lettering for each project is unique. You have to take into consideration that both the driver and the viewer may be moving. People literally have seconds to get the message so it needs to count. A great well placed design has the power to transform a space and elevate your brand.
Creating a design that works around door handles, curves, trim, and a lot of other bits and pieces on the vehicle takes expertise – and time. When it comes to vinyl wraps and vinyl graphics, quality is key and it’s the main focus at Louisiana Graphics. The crew is dedicated to providing the highest quality of work at a competitive price throughout the southeastern United States.